Alpine wanted to celebrate its 70th anniversary. We turned it into a promise for the future.

Brand anniversaries are a double-edged sword: they are a great opportunity to cement a brand’s legacy, but they can also feel backward-looking and self-congratulatory. To avoid these pitfalls, we created a series of content pieces that took a different approach: history is not an endpoint, but a guide to building the future.

We focused our films on the people shaping the brand’s future, and on how they see themselves within its history.