Manufacturers were flooding back to the World Endurance Championship. Our challenge: get the audience ready for it.
We built a bold two-step strategy. First, ignite fan acquisition on Instagram and TikTok with waves of disruptive content that broke motorsport conventions while staying relevant to a younger, lifestyle-driven audience. Then, keep them hooked with longer-form stories that went beyond the usual racing narrative and embraced a more modern aesthetic.
The impact? Instagram followers doubled. YouTube subscribers tripled.
Our challenge: get the audience ready for the WEC’s golden age.
Our challenge: get the audience ready for the WEC’s golden age.